Some larger independent retailers have been cut off by Asics, which sent out emails last month, but other smaller ones have been left in place leaving stockists scratching their heads as to the criteria Asics has used to slim down its distribution. It is a hefty blow to hundreds of specialist retailers already suffering from rising costs and weakening demand since the pandemic surge in sales of sports kit. In a letter seen by the Guardian, Asics said it was halting supplies from next year after “reassessing the relationship with many of our customers”. We built Asics up over the year as the specialist shoe, and to have that taken away is a bitter pill to swallow,” said Patel. “We had to let Nike go, but their range is mainly fashion shoes now. Patel said Euro Sports bought more than £40,000 of footwear a year from Asics even when the brand introduced restrictions on orders because of restrictions in supply linked to factory shutdowns caused by the Covid pandemic. Independent sports retailers have said their businesses are under threat after Asics said it was cutting off supply to hundreds of small UK outlets, joining Nike and Adidas in ditching smaller retailers in favour of big chains and selling direct online. have used us as a stepping stone to be where they are and then are going to sell direct.” “We will be losing customers – they will buy it online. We also share information about your use of our website with our social media, advertising and analytics partners.“It’s a shock to the system,” he said. We use cookies to personalize content and ads, provide social media features, and analyze the use of our website. This helps us measure the effectiveness of our marketing campaigns. Microsoft Advertising uses these cookies to anonymously identify user sessions. It also serves behaviorally targeted ads on other websites, similar to most specialized online marketing companies. The Facebook cookie is used by it's parent company Meta to monitor behavior on this website in order to serve targeted ads to its users when they are logged into its services. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. The purpose of Google Analytics is to analyze the traffic on our website. Security (protection against CSRF Cross-Site Request Forgery) Stores login sessions (so that the server knows that this browser is logged into a user account)

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